Brand standards (or specifications) are a critical component in the preparation of a comprehensive hotel budget. Consistent brand standards are directly proportionate to consistent guest services. It accounts for design elements such as layout, requisite number of furniture pieces, guest amenities among others.

Forming the fundamentals of pricing, it is vital for project stakeholders to determine accurate standards during the budgeting and concept stages. This leaves minimal room for error in the final deliverables. Ultimately, brand standards shape your hotel’s end value for years to come.


  • We work with owners, developers and the hotel’s design team during the concept and design stages to prepare specifications, ensuring that all details are accounted for

  • Broad directory of brand standards across a cross-section of hotel brands

  • Combined expertise to facilitate upcoming brands in development of their standards